Elevated dog apparel, accessories, and grooming—carefully curated for your dog’s holistic well-being and lifestyle.

Elevated fits for comfort, movement, and style.
- Cozy knits, rainwear, and seasonal layers
- Easy-care fabrics; dog-tested cuts
- Size guide + fit support

Walkwear that’s stylish, durable & comfortable.
- Harnesses, leads, collars (incl. Biothane)
- Lightweight, durable, easy to clean
- Wide range of colours and designs

Gentle care for a calm, healthy routine.
- Shampoos, sprays, coat masks, & more
- Skin-friendly formulas; no harsh stuff
- Simple steps, real results

I curate elevated design and holistic grooming for dogs—choosing quality over trends, substance over hype—for discerning dog parents.
- You value humane, research-based care over gimmicks
- You want elevated design + real function (easy-care fabrics, dog-tested fits)
- You prefer quality over trends and pieces that last
- You like clear size guidance and friendly fit support
- You’re open to improving routines (calmer walks, kinder grooming)
- You choose skin-friendly fabrics and grooming
- You appreciate curated collections—not clutter
.-You’re looking for aversive gear (prong/choke/e-collars) or harsh “quick fixes”
- You prioritise price over quality and longevity
- Fabric composition, breathability, and easy care aren’t important to you
- You choose viral ‘must-haves’ over curated pieces designed for comfort, fit and freedom of movement
- You seek mass-produced rebrands over classy, sophisticated design
- You opt for fast-fashion prices & looks

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