Holistic Pet Wellness & Lifestyle
PET WELLNESS & LIFESTYLE
Because Pets Are Family
A heartfelt space where devoted dog parents find calm, connection, and clarity — to raise their pets with purpose, love, and a lifestyle that truly reflects how much they mean to us.
HELLO DOG PAWRENT!
We're Zaira & Dixy
I’m Zaira — designer, entrepreneur, pet wellness & lifestyle consultant, and researcher dedicated to raising awareness and voicing the truth in the pet industry.
But first and foremost, I’m dog mom to five amazing dogs. 🐾
My journey here began thanks to Dixy — my Furbaby, my teacher, and the spark behind it all, especially after her pups came along and filled our home with even more love, noise, and beautiful chaos.
Over the years, I’ve seen how easily marketing buzzwords and “premium” claims can mislead even the most loving pet parents. What began as a personal journey to give my own dogs the healthiest, happiest life possible has grown into a mission: to uncover what truly supports their wellbeing and to empower pet parents to choose consciously — not blindly.
My mission is to raise people’s awareness of marketing buzzwords by turning overwhelming communication into clear, confident choices for their dogs.
The pet industry is full of noise — fake “natural” labels, cheap imports, and pretty lies hidden behind glossy packaging.
Through Pet Wellness & Lifestyle™, I help discerning owners cut through that haze, read labels with confidence, question what they’re told, and make choices guided by integrity — so they never waste money or compromise their dogs’ health again.
Because when we know better, our dogs live better.
This space is for you if you crave:
🌿 Connection-based training that strengthens your bond
🥦 Clear, conscious choices around food and wellbeing
🧴 Grooming that soothes instead of stresses
🧳 Travel essentials that make adventures feel effortless
✨ Stylish, functional accessories that elevate everyday moments
Because your dog isn’t just a pet — they’re your family, your shadow, your mirror, your soul.
Let’s build a life that honours that bond — with heart, intention, and beauty in every detail.
How it all started...
It didn’t begin with a business plan or a big idea — it started when Dixy became a Mom.
When my beloved Dixy had her pups, I was overjoyed to expand our little family. She was the most amazing mother — tirelessly nurturing, loving, and caring for her babies. Watching her, I knew that when my time came, I had to do even more for her puppies.
But amidst the joy, I quickly realized that giving them the best, most fulfilling life was more complex than I’d ever imagined. I was surrounded by conflicting advice and shallow solutions across every area of their wellbeing — from nutrition and training to daily enrichment and overall health.
I tried different approaches and resources, but often felt overwhelmed, second-guessing my choices, and longing for a clearer, more integrated path.
So I started studying— years of research, hands-on learning, and lived experience in canine wellness, behavior, and holistic care. I sifted through the noise, questioned outdated norms, and slowly pieced together a gentle, thoughtful, and harmonious way to raise dogs with confidence and clarity.
What I discovered transformed everything — not just for my dogs, but for me, and ultimately, for other devoted pet parents like you.
This is the foundation upon which Pet Wellness & Lifestyle™ was built.
Get results like these
a clear understanding of why your dog barks — so you can address the root cause with calm, confident action
mastery of simple, effective techniques to gently guide your dog toward quieter, more focused behaviour
the confidence to handle real-world situations — from walks to visitors — without feeling overwhelmed or embarrassed
Some fun facts about me...
💬 I used to be a Language Didactics Coordinator for the Italian Air Force — now I speak fluent dog (and fashion)!
📸 I can turn the most chaotic dog moment into an aesthetic Instagram Reel — it’s a skill.
🐶 Our Sundays are sacred family day as Dixy's little ones come over. That's when my home turns into a barking bubble with 7 dogs running all over the place and I love it
🧘♀️ I meditate with at least one dog in my lap — daily calm is a team effort.
📚 I’ve spent countless hours researching dog food labels, behaviour science, and holistic health — and weirdly love it.
🔬 I commission independent lab analyses for food and grooming formulae and consult vets, nutritionists, and textile experts—so every recommendation is evidence-backed (no animal testing).
🥦 If I can’t pronounce it, my dogs don’t eat it. I read every label like it’s a love letter — because their health starts with what’s in their bowl.
👀 When a dog tries to communicate, I’m all eyes—and we connect instantly.
✨ My dream?
My dream is for pet parents to see beyond marketing, labels, and illusions — to pause and question whether what they see is truly real, and to choose with awareness, not confusion.
Because loving a dog isn’t about chasing trends or securing an “influencer spot” on social media at the cost of their health. It’s about raising a healthy, happy, and understood companion who feels safe, balanced, and genuinely loved.
Pet Wellness & Lifestyle™ was created for those who care more about their dog’s wellbeing than their online image — for people who seek truth, not trends.
MY VALUES
The Heart Of My Beliefs
This is what I stand for:
I believe that welcoming a dog into your life is a profound commitment to a family member – one that transcends simple affection. It means truly connecting and bonding, learning their unique language, and understanding their every nuance, so your communication deepens beyond words.
I am committed to personalised, meticulous care that extends to every detail: ensuring their food is perfectly suited to their breed, weight, and active lifestyle, and providing grooming that meets their specific needs, even when exhaustion sets in. It's about recognizing that a poodle's coat isn't merely for aesthetics, but requires dedicated care, regardless of convenience – and that this holds true for all breeds, whether it's daily brushing for a shedding dog or meeting other unique grooming demands consistently.
I believe the decision to bring a dog home stems from a genuine desire to expand your family, to love and care for a living being that truly becomes a part of your soul, not from fleeting trends or external influence. This is the foundation of integrity in pet ownership.
I champion a holistic approach to wellness and lifestyle integration, where pet care blends seamlessly into a grounded, elegant, and deeply rewarding life for both you and your furry companion.
Facebook
Instagram
LinkedIn
Youtube
TikTok
Pinterest